Hi, I’m Jen!

Jenni Baden HowardA HUGE WELCOME to nonstopmama!

I’m a beauty, family and lifestyle writer who grew up and worked on magazines in London before moving to the south coast of England where I live with my husband, our two children and two rescue cat boys - one fluffy, one smooth – who look like a Before and After ad for Frizz-Ease.

Like every mama I know, I’m always looking for ways to feel my healthy, fittest best (oh, the search for balance!) as I know when I do, my whole family benefits.

It’s not so much a question of finding the time (if you’re one of those amazing mamas who manages to get up at 5.30 to workout and have ‘quiet time’, please tell me how you do it!), but finding the ways that work in next to no time!

My freelance work as a beauty writer gives me the inside scoop on what’s new and, most crucially what works in a hurry.

Personal weaknesses? A pinky/peach lip gloss and anything in the bronzing department that promises a sunkissed glow just this side of Dorito (my daughter’s description, when she thinks I’ve overdone it. I put this down to my Italian genes which magnetically draw me to anything terracotta. It also explains the mad hair).

I’ve always been a fan of the make-up/hair styling/skincare short cut. Possibly because I stubbornly insist that I can do a bazillion things in the five minutes before leaving the house to be anywhere (I drive my family NUTS with this).

The same applies to exercise, so you’ll find plenty of express fitness tips and the latest on the gadgets and routines that really make a difference here, too!

You can also keep up with what’s happening here at nonstopmama on FacebookTwitterPinterest and, now, Instagram!

More about my day job!

I totally attribute my childhood dream to be a journalist on Margot Kidder as Lois Lane in the 80s Superman movies. Shortly followed by Holly Hunter in Broadcast News.

In the hope of one day ending up on The Daily Planet, I got my first break as an 18 year old intern on UK ELLE, dressed mostly in homemade puffball skirts (the first time around) and a lot of lycra. They kept me on and I worked on staff in the beauty, fashion and features departments where I learned on the job and realised I was better at writing headlines and calling in clothes and beauty products than I was at taking tea and coffee into the boardroom for meetings with the ‘grand fromage’ (but very patient) American managing director. The tray would literally rattle with my nerves.

In went on to work on magazines including CosmopolitanMarie ClaireMarie Claire Health & Beauty and Health & Fitness and for newspapers including the Telegraph, for whom I was beauty writer for the Style section for several years (A highlight? Meeting Penelope Cruz at Cannes and discovering that she LOVES her bread and cheese).

I’ve also written for The Saturday Telegraph Magazine; The Daily Mail Femail pages, The London Magazine and am currently beauty editor for Baby London magazine.

In addition, I’ve had the pleasure of writing for in-store glossies including Boots Health & BeautyHarvey Nichols MagazineSainsbury’s Magazine and Heathrow Traveller.

Online, I’ve contributed to Boden (for its Behind The Seams Blog), was on the judging panel for the first Tesco Beauty Awards and was a featured beauty expert at The Beauty Shortlist during Green Beauty Week 2013.

Nonstopmama was chosen to be a ‘Blog of the Day’ at Mums Net and in June 2014 was featured at the new Tesco Living lifestyle website.

Above all, I love meeting and am constantly inspired by meeting the women who mother children in all the many different and wonderful forms this takes.

I love having the opportunity to highlight the work of amazing charities which work with mamas and children and have written for British VOGUE about her own story of being adopted as a baby and having spent the last 20 years getting to know my mad, wonderful (ever) extended family!

It’s never quiet around here.

Want to work with nonstopmama? You’d be in great company!

Among the many beauty, family and lifestyle brands that have partnered with nonstopmama in the form of giveaways, sponsored posts, Twitter Parties and other opportunities are Reebok; Marks & Spencer; BLISS (spa); Mama Mio; Boots; BeautyMART at Harvey Nichols; Tangle Teezer; Maybelline New York; Nintendo; LEGO and LEGO DUPLO; BabyZEN; Zaggora; NEOM Luxury Organics; Palmer’s; Innocent Drinks; Balance Me; Merci Maman; SPEEDO; Body Control Pilates; Olly M jewellery; FittaMamma; StorkSak; Evans; The Sanctuary Spa; The Ideal Home Show; Jurlique; Aromatherapy Associates and Caudelie (plus many more! :) ).

If you’re interested in finding out about advertising, sponsored posts or to offer a giveaway or competition, click this way!

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