nsm Beauty: the new LUSH make-up range, Emotional Brilliance, arrives this month!

I was really  excited today to try out the first samples of the new LUSH make-up range, Emotional Brilliance.

I can tell you already, the all-vegan formulas have staying power (as I tap this, I have hard-to-budge smudges of the Liquid Lips (£14.50) lip colour – in the very vibrant Passionate, a hot pink – and Liquid Eyeliner (£14.50) in Fantasy – gold – on the back of my hand.

There’s also a Cream Eyeshadow (£14.50) with a touch of shimmer, an Eyes Right Mascara (£12) – a gentle formula that’s recommended even for sensitive eyes – plus a Translucent Powder and Skin Tint (both £12 each).

Why ‘Emotional Brilliance’? The store product selection process is based on colour psychology (there’s a colour wheel in store which you can spin and the shades that jump out at you, supposedly, determine your state of mind and colour ‘needs’ at that moment. These are categorised with words such as as Confident, Glamorous and so on).

While, to be honest, that part doesn’t work for me, I’m truly thrilled that LUSH has come up with a well thought-out make-up range that will appeal to natural beauty buffs who love their on-trend colours.

The range arrives in LUSH stores nationwide and online this month!

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  • About

    Jenni Baden HowardDaily adventures in beauty, style, health and fitness, family, food and fun!

    I'm a beauty and lifestyle writer and juggle-from-home mama (the Italian genes explain the mad hair and love of bronzer). I've written for a wide range of British glossies, newspapers and weekend supplements, along with many beauty and lifestyle websites.

    Now in my Forties, I truly believe that true beauty is both ageless and timeless (although I could be biased).

    Read more!

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